Thursday, November 17, 2011

Books for experts

Books for experts

Search Engine Optimization Getting Started training video Lynda.com

Posted: 16 Nov 2011 08:08 AM PST

Lynda.com SEO getting started

Lynda.com SEO getting started

SEO: Search Engine Optimization Getting Started, author Jill Whalen

This Video explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

Topics include:

  • Understanding how search engines work
  • Researching and selecting keywords
  • Adding keywords to web pages, URLs, and HTML markup
  • Writing web page content based on selected keywords
  • Link building
  • Social media marketing without spamming
  • Setting up Google Analytics to track conversions
  • Measuring search engine traffic

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Posted by outlier at 3:44 AM

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